Diageo's First Global One-To-One Marketing Platform At Point Of Sale Runs On The EVRYTHNG Engine

EVRYTHNG's technology is game-changing. We now have a profound strategic opportunity to transform our physical products into owned digital media, which can communicate personalized information and experiences to consumers, exactly when and where they want it .

• How to drive sales when consumers use smartphones to make buying decisions just moments before purchase.
• Digitally connecting physical products to the Web to drive a new era in consumer engagement.
• The Father's Day pilot in Brazil where consumers attached a personalized film tribute to their dad to the bottle of whisky they were giving as a gift.
• Using APIs and web services to integrate with internal global ERP and CRM systems, and external agencies, developers, and social networks.