EVRYTHNG Brings Suppliers And Customers Closer Than Ever In The 'Internet Of Things'

EVRYTHNG's aiming to do for this space what VeriSign did for e-commerce - provide trust. In this case, to provide an easy, secure and trustable way to exchange object-based data via a repository in über-mashups.

• EVRYTHNG's mission is to solve a specific marketing and digital innovation problem: getting closer to customers.
• It's drawing down on Facebook's engineering model and a category called out as 'product relationship management'.
• IoT is the organizing principal for its activities, where social, cloud and mobile identities of everyday objects are connected.
• This is way beyond product tracking.