Every customer is unique,
now their products can be too.
Each individual product can be personalized by attaching unique digital content, and triggering one-to-one digital experiences for each customer. For instance, a healthcare company can organize product information relating to the particular medical circumstances of each customer and deliver personalized digital healthcare services to enhance their product. Or a consumer brand can let customers attach a personal digital gift message to the product they buy for someone on a special occasion.
- Specify personalization rules for products to deliver a one-to-one digital content and service experience for each customer.
- Allow customers to attach user-generated content like video, images and text to their product - which they can add, or pull in from their social profiles - and share it with friends.
- Drive personalized experiences from a range of product identifiers, including 1D barcodes, QR codes, serial or tracking numbers, active/passive RFID, and NFC tags.
- Attach location and time-dependent digital media and services to each product (e.g. how fresh your food is, or where the material in your products comes from).
- Measure and track customer engagement metrics in real-time.
- Integrate with moderation and support processes by easily plugging in third party moderation tools and customer service ticketing systems.
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- DIFFERENTIATION: Increase sales by offering digital personalization to differentiate your products, and improve the value exchange with customers.
- EXTENDED REACH: Extend product reach as your customers attach personalized digital content to their product and share it with their friends.
- CUSTOMER DATA: Build customer relationships, capture customer information and track analytics every time a customer digitally connects with their product.
- PERSONALIZE ONLINE: Create new online points to purchase by letting customers personalize a product on the Web and then order their exclusive, one-of-a-kind version.
- SPEED TO MARKET: Go-to-market fast with smart tagging solutions ready to work with your brand design templates, and product labelling and packaging processes.
Included in all EVRYTHNG applications:
- VOLUME: The ability to manage any number of Active Digital Identities™ for your products in the EVRYTHNG software engine - from thousands to tens of millions or more.
- INFORMATION: The ability to attach any amount of digitized product information to your products - from warranties, spec sheets and manuals, to community tips and How-Tos.
- ANALYTICS: A customizable analytics dashboard to track real-time product interactions during manufacture and distribution, with retailers, or how they are being used and socialized by end-customers.
A Glucose Monitor That Understands Your Medical History
The healthcare industry has a unique customer dynamic. People typically shy away from what companies 'push', while taking on more and more personal responsibility for optimum management of their condition. Consumers/patients want the right health information when they need it most, but often they have to do all the work finding and organizing it usefully.
The opportunity for healthcare brands is to turn their physical products into a direct digital channel that delivers helpful, individually-tailored content to manage your condition and get the most out of your medical drugs or devices.
For instance, making a glucose monitor smart by connecting it to the Web, would allow the physical product to deliver ongoing, personalized healthcare information and services, such as:
- Up-to-date, relevant information for your particular type of diabetes, age, and medical history.
- Recipe suggestions, dietary advice and special offers for local restaurants serving approved healthy recipes.
- Diabetes resources online, local support groups and meet-ups in your neighbourhood.
- Digitized product warranty, manuals, insurance and receipt details attached to your product and available at any time.
Read how Diageo personalized each whisky bottle with dynamic video content to give as gifts on Father's Day.Read More
The EVRYTHNG Engine
Read about the EVRYTHNG software Engine that makes products smart by giving them Active Digital Identities™ on the Web.Learn More
We'll work with you, your agencies or integrators to design and build smart product applications, customer services and analytics tools using the EVRYTHNG Engine.Learn More