Deliver loyalty rewards to customers
directly from the products they purchase.
Reward customers when they interact with your products using mobile devices. The loyalty rewards can be coupons and financial benefits, physical items or exclusive digital content, apps and experiences (like music, video or VIP passes). Rewards can be tied directly to product purchase, or triggered when users ‘check in’ to their products and share their experiences with friends. Rewards can be delivered instantly, or as online points to be redeemed later.
- Manage loyalty rewards based on individual or multiple product purchases, ongoing product interactions, and for sharing product experiences through social networks.
- Track social sharing, and any new product sales this results in, and reward users accordingly.
- Manage different reward types - coupons, digital assets, or delivery/collection of physical items - and the business rules for customers to earn these rewards.
- Works with a wide range of product identifiers, including 1D barcodes, QR codes, serial or tracking numbers, active/passive RFID, and NFC tags.
- Straightforward integration with existing product information web sites and presence on all social networks.
- Connect directly with enterprise CRM, content management and analytics systems, as well as moderation and support processes.
- Measure and track customer engagement metrics in real-time.
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- DIRECT RELATIONSHIPS: Build an ongoing, one-to-one relationship with each owner of each product.
- INCREASED SALES: Increase sales and cross and upsell more effectively, with a more engaging product and differentiated value proposition.
- EXTENDED REACH: Extend product and brand marketing reach as your customers share their rewards and product experiences with friends.
- CUSTOMER DATA: Capture permission-based customer information and track sales, usage and sharing analytics as customers digitally connect directly with your product.
- SPEED TO MARKET: Go-to-market fast with smart tagging solutions ready to work with your brand design templates, and product labelling and packaging processes.
Included in all EVRYTHNG applications:
- VOLUME: The ability to manage any number of Active Digital Identities™ for your products in the EVRYTHNG software engine - from thousands to tens of millions or more.
- INFORMATION: The ability to attach any amount of digitized product information to your products - from warranties, spec sheets and manuals, to community tips and How-Tos.
- ANALYTICS: A customizable analytics dashboard to track real-time product interactions during manufacture and distribution, with retailers, or how they are being used and socialized by end-customers.
Groceries That Deliver
Brands have an opportunity to make their physical products part of a digital program which offers customers a stream of tailored rewards and incentives, based on product purchase, interaction, and social distribution. This creates a pervasive and personal digital relationship between the brand and the loyal consumer.
Every time consumers buy, use and share a product, they can get a richer brand experience by earning mobile loyalty rewards to enjoy there and then, or points they can exchange later.
Such as, coupons for free or discounted consumables, to redeem themselves or gift to friends (e.g. a bar of chocolate for a Facebook friend on their birthday). Or a custom series of exclusive, premium rewards, like limited edition designer items, unique digital entertainment content or VIP live experiences.
Rewards can also be incentives to hit certain goals in a personalized brand program (e.g. a healthy living plan). Or unexpected rewards to surprise and delight consumers when they reach hidden levels of product interaction or social sharing. Even a personal affiliate scheme which lets consumers accumulate rewards as other friends like, comment, re-share or buy the product they share online.
We are creating Diageo's first one-to-one marketing platform at point of sale which means we can engage and respond continuously to our highly connected consumers by bridging the virtual and real worlds.Learn More
Global VP for Marketing Innnovation
The EVRYTHNG Engine
Read about the EVRYTHNG software Engine that makes products smart by giving them Active Digital Identities™ on the Web.Learn More
We'll work with you, your agencies or integrators to design and build smart product applications, customer services and analytics tools using the EVRYTHNG Engine.Learn More