EVRYTHNG provides a range of managed applications to help make products smart, all powered by the EVRYTHNG Engine that creates a unique Web profile for any physical thing.
EVRYTHNG makes it easy to super-charge physical products with smart digital services. Companies can track products in the supply chain, access invaluable interaction analytics and create personalized marketing and post-sales service experiences for customers.
Explore how EVRYTHNG creates customer engagement opportunities and makes businesses smarter at different stages in the lifecycle of how products are made, sold and used.
Personalization & Loyalty
What if your medical device came with personalized information to help you manage your condition?
Differentiate products by letting customers personalize them with unique user-generated digital content, including personal gift messages attached to individual products.Explore
What if your groceries delivered VIP tickets to the best spa in town?
Reward customers for product interaction or purchase and deliver coupons, content and one-to-one benefits that create greater brand loyalty.Explore
Sales & Service
What if your bike had its own social life online?
Make each physical product into a 'virtual object', which customers can share in social event streams to drive new sales.Explore
Tracking & Analytics
What if every product could tell you what it was and where it was?
Access real-time analytics about where and how products are made, sold and used, and make product supply and support processes smart.Explore
The benefits of making products smart
Users get products that are smart, simple and socially connected. Brands get closer to their customers by delivering unique and personalized digital experiences which super-charge and differentiate their products. And companies make their businesses smarter with access to real-time data analytics about how their products are being made, sold and used.
We'll work with you, your agencies or integrators to design and build smart product applications, customer services and analytics tools using the EVRYTHNG Engine.Learn More
The EVRYTHNG Engine
Read about the software engine that powers our applications to make products smart by giving them Active Digital Identities™.Learn More
We are creating Diageo's first one-to-one marketing platform at point of sale which means we can engage and respond continuously to our highly connected consumers by bridging the virtual and real worlds.Learn More
Global VP for Marketing Innnovation